# Can I turn an approved written case study into a video using existing interviews? By Wideframe Editorial Yes—use the written case study as the story brief, then find recorded answers that support its key points. The article's approval does not make every sentence a spoken customer quote. Wideframe can help locate and prepare the interview material; the video should be built from what exists in the recordings. ## What you’ll take away - Separate the written story's structure from direct quotations. - Let missing interview coverage change the video plan. - Use product footage and clearly editorial text for context, not invented testimony. ## Extract the argument rather than copying the article Identify the written case study's audience, central problem, process, and supported result. Leave out background that the video does not need. A written article can explain several dependencies over a page; a short video may need to focus on one part of that story. For an illustrative brief, an article describes a team's transition from scattered spreadsheets to a shared production process. The video could focus on how handoffs changed. It does not need to repeat the company history, every implementation milestone, and all the product features mentioned in the article. ## Separate three kinds of material Mark which sentences are direct customer quotations, which are the author's explanation, and which are claims supported by other records. This determines what can become interview audio, what belongs in editorial titles or narration, and what needs further confirmation. A quotation in a published article may have been condensed or supplied in writing. Find the corresponding recorded passage rather than assuming the transcript contains the exact sentence. If it does not, you can use an approved on-screen written quote clearly presented as text, choose another recorded answer, or request a pickup. Do not manufacture the customer's voice to bridge the gap. ## Search the interviews by the story's questions Turn each needed beat into a question: What made the old process difficult? What did the team actually change? What happened afterward? Provide these topics to Wideframe using the [soundbite workflow](https://try.wideframe.com/skills/find-soundbites/), and ask for complete candidate answers. Compare the candidates with the intended meaning, not merely with shared keywords. An answer about the onboarding experience may not support a claim about long-term productivity. When a beat has no useful footage, decide whether it is essential to this video or belongs only in the accompanying article. Begin by pointing a Wideframe chat at the source interviews and supplying the article's central questions. Paste the linked soundbite recipe into a new chat to add the search task; keep the written case study as context, not as words to put into the customer's mouth. ## Choose a video structure that fits the available answers A strong spoken account may begin with the customer's concrete experience and explain background afterward. You do not have to preserve the article's paragraph order. Use the written case study as a factual and strategic reference while allowing the recorded delivery to shape the film. If the interview contains a vivid process explanation but no concise result, make a process-focused customer story and link to the fuller written case study. If the result needs a detailed qualification, allow time for it or use a clearly attributed graphic with approved wording. Avoid fitting the footage into a template that requires a claim it cannot support. ## Supply context through the right medium Use editorial text for concise context such as role, date, or the workflow being discussed. Product footage can show an interface or task while the customer explains its purpose. A diagram may make a multi-step handoff easier to understand than another sentence of exposition. Keep these layers distinguishable. The viewer should understand which words the customer spoke and which explanation the publisher added. Do not place a dramatic product visual under a claim in a way that suggests the footage independently proves the outcome. Pictures should clarify the story, not inflate it. ## Make the video an editable companion to the article Assemble the chosen answers and supporting footage into a source-based sequence, then finish in Premiere through the documented [export workflow](https://try.wideframe.com/skills/export-premiere/). Keep the article version and approved factual wording with the project so a future revision has a clear reference. To move from selected answers to that first assembly, add and save [Rough Cut to Premiere](https://try.wideframe.com/skills/rough-cut-to-premiere/) in a blank Wideframe chat. Invoke it with the footage, the video brief, and the recorded passages you selected. Tell it which written points have no spoken equivalent. The recipe’s shot list gives you a concrete story order to discuss; it does not authorize inventing a quote or treating missing interview evidence as recorded testimony. Caption the final dialogue and prepare a review version that includes graphics and attribution. Ask reviewers to consider the combination, because an accurate quote can become misleading next to an overly broad title. The video deserves approval as its own deliverable even when the underlying article is already public. ## Keep both versions useful when the story changes When the product or customer's situation changes, revisit the article and video together. Some passages remain historical evidence while others imply a current capability. Retain dated context where appropriate and update the parts that no longer describe the intended use. For the next case study, store the interview selects by story question alongside the written brief. That creates a practical starting point for a video, a sales excerpt, or a later update without pretending that one approved format automatically covers all others. ## Try this request Use this approved case study as a story brief. Find recorded customer answers for the problem, the process change, and the supported result. Distinguish spoken quotes from editorial explanation, and tell me which essential beats have no matching interview footage. ## Questions ### Can I use the article's exact quotes as captions? Only when they match the spoken passage being captioned. Written quotations and edited interview speech are not automatically interchangeable. ### What if the customer approved the article but not a video? Treat the video as a separate deliverable for the responsible approval process, including its imagery, titles, and edited context. ### Does the video need to follow the article's order? No. Keep the facts and scope accurate while arranging the recorded answers in an order that works for viewing. ## Sources - [Wideframe: find-soundbites](https://try.wideframe.com/skills/find-soundbites/) — consulted 2026-09-18 - [Wideframe: export-premiere](https://try.wideframe.com/skills/export-premiere/) — consulted 2026-09-18 - [Wideframe rough-cut-to-premiere recipe](https://try.wideframe.com/skills/rough-cut-to-premiere/) — consulted 2026-09-18 Published by Wideframe. Examples are not customer results or benchmarks. ## Start with your next customer story Bring an approved case-study brief and its real interview recordings. Find the answers that support a focused video, then finish the story in Premiere. [Start free trial](https://try.wideframe.com/onboarding?start=trial). Seven days; card required; $100/month afterward unless canceled. Apple Silicon Mac and Premiere Pro required. [Current terms](https://try.wideframe.com/pricing/).