# What AI can find mentions of an old product name in my video archive? By Wideframe Editorial Use transcript-based term search across the relevant recordings, with the old name and its known variants explicitly listed. Wideframe’s keyword-marker and soundbite workflows can help locate those passages. This is a discovery step for a rebrand or product update: finding a mention does not automatically mean the video should be rewritten or removed. ## What you’ll take away - Start with exact names and known spoken variants. - Keep spoken mentions separate from visible logos and text. - Classify what needs updating before changing the archive. ## Distinguish the action each mention needs | Context | Possible editorial decision | | --- | --- | | A historical account using the former name | Retain or add current context | | A current tutorial directing users to the old name | Revise the instruction or replace the video | | A quotation whose meaning depends on its original wording | Preserve the quote and explain the change separately | | An ambiguous short-name mention | Resolve the reference before acting | These are decision categories, not automatic replacement rules. They help the producer turn a source list into a sensible update plan. ## Define the names you are looking for List the old product name, abbreviations, common spoken variants, and any known transcription spellings. A two-word name may appear with or without a space, and a presenter may use an internal nickname. Start with names the team actually recognizes rather than asking for any vaguely related topic. In an illustrative software rebrand, the old product is called Harbor Desk while presenters sometimes say Harbor. The shorter term may also refer to the company or a different product. Those matches need context rather than an automatic global replacement. ## Choose the archive scope Identify the videos that may still be used: current tutorials, sales material, onboarding clips, and selected historical pieces. Keep a historical interview separate from an evergreen product walkthrough. The same old name can be appropriate in one and outdated in the other. Record which sources are included in the request. A result from the tutorial folder does not establish what appears in every video the organization owns. A useful first pass can focus on the material most likely to be republished or shown to new customers. ## Find the spoken references with Wideframe The [keyword-markers workflow](https://try.wideframe.com/skills/keyword-markers/) describes literal term matching and navigable references. Add and save the recipe, then give the name list and intended output. Topic-based soundbite retrieval can support a separate pass when the issue concerns a changed concept rather than a name. Ask for the source passage and surrounding sentence, not just a count. A mention in “formerly called Harbor Desk” has a different meaning from a current instruction telling the viewer to open Harbor Desk. Context determines the update decision. ## Separate spoken names from visible branding A transcript search does not establish every appearance of a logo, title, or interface label. Plan visible-branding review as a distinct task, especially for silent screen recordings. Do not describe a complete rebrand inventory when only spoken terms were searched. Within each spoken match, decide whether the video remains accurate, needs an explanatory note, needs a new voice line or edit, or should be replaced. The assistant can organize the candidates, but the product owner must establish the current terminology and what the audience should understand. ## Turn the list into a focused update brief Group the source-linked passages by the needed decision. Keep historical mentions, current instructional errors, and uncertain cases distinguishable. This prevents a name-search task from becoming an indiscriminate rewrite of statements that were accurate in their original context. Read [dialogue search](https://try.wideframe.com/blog/how-to-transcribe-and-search-video-dialogue/) and [real-footage tools](https://try.wideframe.com/blog/best-ai-video-editors-that-work-with-real-footage/) for related workflows. Repeat the search with a new term list when the next update arrives, keeping discovery separate from the editorial action. ## Try this request with your own footage Find spoken mentions of Harbor Desk and the confirmed variants in the current tutorial archive. Return source ranges and surrounding sentences, separating historical references from current instructions. Do not treat this as a search for every visible logo or automatically rewrite the videos. ## Questions ### Does transcript search find every visible logo? No. Spoken mentions and visible branding require different review paths. ### Should every old name be replaced? Not necessarily. Historical context, explanatory wording, and current instructions may need different treatment. ### Why include naming variants? Presenters and transcripts may represent the same name differently. Known variants make the request more complete without turning it into a vague topic search. ## Sources - [Wideframe keyword-markers workflow](https://try.wideframe.com/skills/keyword-markers/) — consulted 2026-09-18 - [Wideframe pricing and requirements](https://try.wideframe.com/pricing/) — consulted 2026-09-18 - [Wideframe find-soundbites workflow](https://try.wideframe.com/skills/find-soundbites/) — consulted 2026-09-18 Published by Wideframe. Examples are not customer results or benchmarks. ## Find the archive passages affected by a rename Give Wideframe the old names and relevant recordings to prepare a source-linked list for your update decisions. [Start free trial](https://try.wideframe.com/onboarding?start=trial). Seven days; card required; $100/month afterward unless canceled. Apple Silicon Mac and Premiere Pro required. [Current terms](https://try.wideframe.com/pricing/).